1. Business Goal
Sell high-value jewellery products across the USA & Canada leveraging a integrated growth system including Meta Ads, Google Ads, SEO, Social Media Management, Email Marketing, and Conversion Rate Optimization (CRO).
2. Phase 1 - Website & Tracking (Week 1)
- Shopify / Website Comprehensive Audit
- GA4, GTM, Meta Pixel & Conversions API (CAPI) Setup
- Google Merchant Center Integration
- Product Feed Optimization
- Landing Page Optimization
- Payment & Shipping Flow Testing
3. Audience Research
Target Locations: USA & Canada
Age Group: 25 – 55 Years
Key Interests & Competitors: Luxury Jewellery, Engagement Rings, Fashion Accessories, Wedding, Gifts, Pandora, Swarovski, Tiffany & Co., Mejuri, Etsy Buyers.
* Advanced Remarketing and Lookalike (LAL) audiences will be deployed dynamically.
4. Organic & Content Marketing
Social Platforms
- Instagram: 25 Posts + 20 Reels / month
- Pinterest: Daily Pins for USA traffic
- Facebook: Community building & engagement
SEO & Retention
- SEO Blogs: 4–8 articles/month targeting high-intent jewellery keywords
- Email Marketing: Welcome, Cart Recovery, Repeat Purchase & Seasonal Festival campaigns
5. Paid Media Strategies
Meta Ads Budget Split
- Sales / Conversions: 55%
- Dynamic Catalog Ads: 15%
- Retargeting Campaigns: 10%
- Brand Awareness: 10%
- Traffic Campaigns: 10%
Google Ads Channels
- Performance Max (PMax)
- Google Shopping Ads
- Search Campaigns & Brand Search
- Display Remarketing
- YouTube Video Ads
6. Monthly Investment (INR)
| Component | Monthly Investment Range |
|---|---|
| Meta Ads Budget (Recommended) | ₹2,00,000 – ₹4,00,000 |
| Google Ads Budget (Recommended) | ₹1,00,000 – ₹2,00,000 |
| Marketing Management Fee | ₹75,000 – ₹1,25,000 |
| Creative Production | ₹40,000 – ₹80,000 |
| Email & Marketing Tools | ₹10,000 – ₹20,000 |
| Total Recommended Investment | ₹4,25,000 – ₹8,25,000 / month |
7. Expected Timeline (First 90 Days)
Tracking setup, baseline performance data collection, and initial purchase conversions.
Scale winning ad sets, optimize ROAS, and introduce influencer creative assets.
Increase ad budgets on highly profitable products, drive repeat orders, and grow email revenue.
8. Target KPIs
9. Growth Roadmap
- Build Brand Trust: Establish high-end visual presence and credibility markers.
- Launch Sales Campaigns: Initiate high-intent performance advertising on Meta & Google.
- Optimize Winning Products: Direct ad spend focus to highest-converting inventory.
- Add Influencers & UGC: Integrate authentic visual social proof into ad creatives.
- Email & SMS Automation: Capture lost conversions automatically.
- Increase AOV: Introduce product bundles and high-margin upsells.
- Loyalty & Referral Marketing: Launch structured customer retention incentives.
- Scale Key Seasons: Capitalize on major holidays (Black Friday, Christmas, Valentine's Day, Mother's Day).